Emotional clarity for women at Guará: what’s it all about?

Emotional clarity for women at Guará
By Bruna | @clarezaemocional

Emotional clarity for women is a project that combines mentorship and content sharing around personal patterns, grounded in neuroscience and positive psychology.

It was born from a deep desire to share reflections and insights that came from my own experiences, studies, — and above all — the time I allowed myself after leaving the corporate world. It was during this pause that I was finally able to see and feel the world through my own eyes.

That space gave me the structure and depth to notice things I had overlooked before. And I realized that this perspective needed to be shared with other women who might be going through similar experiences and emotions I once did.

The clarity I gained — about myself and the world around me — revealed how we’re constantly surrounded by subtle, deep-rooted influences — social, emotional, cultural — that often pull us away from who we truly are. Many times, we don’t even know who we are, simply because we’ve been trying to fit into molds that were never ours, don’t really interest us, or make no sense for the person we actually want to become.

I want to use this space to support women who feel what I used to feel: the need for lightness, truth, and emotional autonomy. I want to explore simple topics that are often deeply shaped by external expectations — like guilt, for example, which is so often just a reflection of a sense of inadequacy we’ve absorbed without realizing, and that doesn’t always make sense or actually matter.

What I’ve discovered is that clarity, truth, and objectivity don’t take us away from emotion — they bring us closer to what really matters. They help us stay grounded, without letting emotions take over. They make things clearer and easier to navigate, allowing us to shape our emotional lives with awareness.

This project is here to support women in reflecting, feeling, and reconnecting with themselves. Know that this is a genuine work, with the sole purpose of offering support. So I hope we can connect in a meaningful way — reach out to me on Instagram, share your thoughts, send questions, or come learn more about my mentorship.

I truly hope these reflections help you feel freer and more at peace with the life you’re living.

From now on, I’ll also be using this space — the Guará blog — to share content from Emotional clarity for women. I hope we can connect deeply and authentically — so feel free to write me, suggest topics, or just say hi.